La Giara Winery

Newly built winery with terracotta vaults, 2 hectares of vineyards with production quotas and a full range of winemaking equipment, Cetona

REF. CET241

In the municipality of Cetona, one of the best-preserved medieval villages in southern Tuscany, lies a winery of rare elegance: Cantina La Giara, a brand-new winery built in 2015 that combines the refinement of traditional Tuscan architecture with the functionality of a modern, fully equipped production facility.

The entrance, a statement in itself, opens directly onto the main road through a terracotta-brick arched gateway emerging from the hillside, flanked by ancient terracotta amphorae and scented with wild rosemary, an image that speaks volumes about the quality of what lies within even before you step inside. Once through the wooden door decorated with a vine motif, you find yourself in the main nave: a perfectly executed red-brick barrel vault, with a herringbone terracotta floor, side niches and warm lighting that accentuates the depth of the spaces. At the far end, a second archway leads into the ageing tunnel, where the wooden barrels rest in a naturally constant microclimate.

The property is laid out on a single level, covering approximately 140 square metres of commercial space and 120 square metres of floor area, comprising two main rooms, a bathroom and an office space featuring floor-to-ceiling windows overlooking the vineyard — a workspace boasting one of the most evocative views of the Cetona countryside.

The sale includes 2 hectares of vineyard with the associated production quotas, all winemaking equipment—wooden barrels, stainless steel tanks and machinery—and a plot of land of approximately 20,000 square metres. A complete turnkey package, ready for immediate use.

The versatility of the property is extraordinary: currently a winery and tasting room, but equally suited—thanks to the quality of the spaces and the visual impact of the vaults—to becoming a wine shop, a craft beer bar, a local restaurant or a charming venue for events. Located in a tourist area of growing appeal, a short distance from Cetona, Chianciano Terme and San Casciano dei Bagni, the commercial potential is considerable.